Introduction:

Helena Calitz is an internationally accredited fitness professional, sports educator, and event specialist with over 18 years of experience in the global sport and fitness industry. As the visionary founder of XFE Academy, Helena has built elite, high-performance athlete development programs that empower international athletes to reach their full potential and succeed at professional levels—both in South Africa and worldwide.

Helena’s qualifications span personal training, strength and conditioning coaching, event management, sports nutrition, and sport psychology. She also holds an Advanced Master’s Degree in Global Business, equipping her with the expertise to lead and expand international partnerships and elite sports programs.

Driven by a passion for combining sport and education, Helena’s leadership continues to position XFE Academy as a leading international sports academy and global destination for young athletes aspiring to become professionals in their chosen sport.